One of the great things about volunteering with the Maui SCORE chapter is that I meet wonderful business owners and people involved in the business community.  As the host of the SCORE monthly radio show, “Akamai Business” (akamai means smart or clever in Hawaiian), I have an opportunity to share these resources to the listening public.

In July, I talked with Bob Sommers of Internet Marketing Association of Hawaii about internet marketing, what it is and how it could help your business. Bob is the host of Recognized Expert Marketing show on Maui and is a full time Internet Marketer and Podcaster. If you’d like to listen to the audio, listen to it at (click on the date July 6, 2009): http://susankimcoaching.com/blog/score-radio-show/

Here are the highlights:

Internet marketing is also known as web marketing, e-marketing, online marketing, etc. It is not hard or difficult and many resources for internet marketing are free - you just have to know how to use them properly to drive traffic back to your site. The first and main step is to make sure there is great content on your site. Whether you are trying to promote ads, a product or service, people want to see value from your site - otherwise they won’t be interested and will not return to your site.

A couple of internet marketing techniques that you can do right away are article marketing and google’s local search.

1. Article marketing starts by simply writing a great article. Make sure it is not self serving. This one article can be submitted to thousands of sites which will either refer to your article or publish it themselves. The key is to create and attach an author block which has your information and a link back to your site.

2. Google’s local search is an online directory. Simply go to www.google.com/local/add and enter your information. It is important to include ALL information they ask for.

There are a lot more ways to promote your website online. However, don’t get overwhelmed with the choices. Pick one strategy and focus on that one to make it work, then move onto a second strategy.

To listen to this full audio and all other “Akamai Business” archived shows, go to - http://susankimcoaching.com/blog/score-radio-show/

To Your Success!
Susan